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Both in the case of the Wordpress CMS and the HubSpot blog platform, there is the possibility to publish immediately or schedule publication when desired. As for security, both come with a version history, to recover important content in case of accidental deletion or publication. CONTENT DISTRIBUTION The focus of a CMS is to manage and distribute content. Having a large number of quality articles or pages geared towards the company's buyer persona is a great start, but it is equally important to ensure that these are shared to reach the widest possible target audience. Wordpress does not have any integrated content distribution function: once written.
On the contrary, HubSpot, designed for a different type of corporate website and to support the inbound Photo Editing Services approach to B B marketing, has advanced content publishing functions within it. One of the fundamental components of the inbound strategy, in fact, requires that the materials, once created, be propagated through all digital channels. blog platform After publication and sharing, including via company social networks , the very important analysis phase begins. Who read your messages? Which channels performed best? Thanks to this information, we understand the points towards which to direct subsequent efforts.
To be effective, every B B marketing campaign must be able to adapt based on the feedback it receives from the target audience, made up of the company's prospects and customers. CMS CUSTOMIZATION Wordpress is free, open source, is based on the PHP programming language and the MySQL database; it is extremely customizable. Over the years it has seen the birth of a large community of users that revolves around its CMS and develops additional integrations such as templates or plug-ins that can be added to add new features to the platform. , the article is published and the author can promote it manually through the digital channels foreseen by the strategy.
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